Meta plans to release artificial intelligence chatbots for its social media apps with distinct personalities according to people familiar with the project.

Chatbots have become increasingly popular over the years for their ability to provide quick responses and assistance. However, Meta’s new endeavor takes chatbots to a whole new level by endowing them with individual personalities, making interactions more engaging and entertaining.

The move is a change in approach for the social media giant looking to increase engagement with younger users as it competes with TikTok and taps the capabilities of new generative AI technologies. It’s expected the first of these AI agents will be announced at the meta connect conference which starts on Wednesday.

What are Meta AI chatbots going to be able to do?

These chatbots are designed to offer a variety of distinct personalities for users to engage with. Their primary objective is to provide entertainment rather than assisting you like ChatGPT or performing tasks like Siri. Instead, they aim to create a playful interaction with a character embodying a unique persona. The ultimate goal is to keep users engaged on platforms like Instagram, Facebook, or WhatsApp for longer periods, especially when none of their friends are available for a chat.

One of the intriguing chatbots in development is “Bob the Robot.” Described as a sassy character, Bob draws inspiration from the iconic Bender character from the animated series Futurama. With Bob, users can engage in playful banter and experience a more dynamic interaction.

“Alvin the Alien” is another fascinating addition to Meta’s chatbot lineup. Alvin embodies the persona of an extraterrestrial being new to Earth, filled with curiosity about human life and daily activities. Interacting with Alvin promises a unique and intriguing perspective on our world.

However, not all the chatbots in Meta’s repertoire have received unanimous praise. “Gavin,” in particular, has garnered attention for generating controversial comments, some of which have been perceived as misogynistic. This raises questions about the challenges of imbuing AI with personality without crossing ethical boundaries, highlighting the need for responsible AI development.

Meta’s move into AI chatbots with personalities is a clear indication of its commitment to enhancing user engagement and making its platforms more interactive. The company aims to provide users with not only a means of communication but also a source of entertainment and companionship.

As the technology behind these AI chatbots continues to evolve, it will be interesting to see how Meta addresses concerns regarding ethics, privacy, and responsible AI usage. Nevertheless, this announcement signifies a significant step forward in the evolution of virtual interactions and sets the stage for a more entertaining and engaging online experience on Meta’s platforms.