Twitter recently announced a new program that will allow creators to share in the revenue generated from ads that are shown in the replies to their tweets. This is a significant step for Twitter, as it marks the company’s first major foray into creator monetization.
The program is currently only available to a select group of creators, but Twitter plans to expand it to more creators in the future. To be eligible, creators must have at least 5 million impressions on their tweets in the past 3 months and be subscribed to Twitter Blue or a verified organization.
Once a creator is eligible, they can opt into the program and start earning a share of the revenue generated from ads that are shown in the replies to their tweets. The amount of revenue that a creator earns will depend on a number of factors, including the number of impressions their tweets receive and the type of ads that are shown.
Twitter’s new ad revenue-sharing program is a welcome development for creators who are looking for ways to make money from their content. It is also a sign that Twitter is committed to supporting creators and giving them more ways to monetize their work. For more information about Creator Ads Revenue Sharing, you can see the Twitter help center.
some expected benefits of Twitter’s new ad revenue-sharing program:
- It gives creators a new way to make money from their content.
- It incentivizes creators to engage with their audience and generate more replies.
- It helps to create a more sustainable ecosystem for creators on Twitter.
some expected challenges of Twitter’s new ad revenue sharing program:
- The program is currently only available to a limited number of creators.
- The amount of revenue that a creator earns will vary depending on a number of factors.
- There is a risk that some creators may abuse the program by posting low-quality content in order to generate more replies.
Overall, Twitter’s new ad revenue-sharing program is a positive development for creators. It provides them with a new way to make money from their content and incentivizes them to engage with their audience. However, there are some challenges that need to be addressed before the program can reach its full potential.
